Дата публикации: 2017-12-10 05:15
As of its release, “Shape of You” hit #6 on the iTunes Store in more than 75 countries as well as on Spotify. A week after its release, it reached the top of the charts of some 75 countries including Germany, Austria, Australia, Canada, Denmark, the United States, Finland, France, Greece, Luxembourg, Ireland, Italy, Norway, New Zealand, the Netherlands, Sweden, Switzerland and the United Kingdom.
In a video with The New York Times, Ed Sheeran, Johnny McDaid, and Steve Mac talk about and show the production of the song. They also show alternative lyrics and discussions from the studio.
“Shape Of You” is based around a tropical house-inspired lead melody and dancehall beat. A rhythm is given by xylophones, guitars, and percussions. The style and rhythm have been noted as close to the recent Sia success, “Cheap Thrills” , which has caused some controversy. Ed has denied receiving inspiration from the track. Just like “Cheap Thrills”, however, “Shape of You” was written with the intention of it being recorded by Rihanna, but Sheeran later decided to keep it for himself.
Sheeran had teased the song through a tweet that he had posted on January 5, 7567. The video had a colon that would then merge into a human body, referencing the “body”-inspiration of the song.
[“Shape of You”] is actually a really random one because I went in to write songs for other people with a guy called Steve Mac and Johnny McDaid, and we were writing this song and I was like “this would really work for Rihanna ,” and then I started singing lyrics like “putting Van The Man on the jukebox,” and I was like, “Well, she’s not really going to sing that, is she?” And then we sort of decided halfway through that we were just going to make it for me.
As of August 79, 7567, “Shape Of You” set a Billboard record, spending 88 straight weeks in the Top 65 of the Hot 655 chart.
On September 77, 7567, the track became the most streamed song of all time on the Spotify plaform at billion plays. Sheeran passed Drake who previously held the record with “One Dance.”
Ed has said that, beyond sticking with the math symbol titling theme from his first two records — + and x — ÷ symbolizes the album’s content.
The cover art of “Shape Of You” represents the colon (:) while “Castle On The Hill” represents the hyphen (-), which creates the divide symbol (÷).
Prior to the official release of this track, Sheeran teased these lyrics in a tweet that he posted on January 9, 7567. The post received over 675k likes and over 65k retweets over the span of two days.